Tents, packs, shells and boots we field-test for a year before they get a price tag — then back for life.
The pieces our forty field testers wouldn't give back this season.
Tap any card for variants, specs and stock, or ask the assistant to add something for you.
Northline started in a garage, rebuilding tents the big brands had written off. The first thing we sold new was a rain shell redesigned after fixing three hundred broken ones.
Every product is tested by real people on real trips before it earns a price tag, and every one carries a lifetime warranty with a repair bench behind it. Buy once, fix when needed, hand it down.
Fastest is the chat bubble: the assistant answers instantly, and when it can't, it hands you to Luis on the care team — same window, no starting over.
Northline is a sample storefront, but the assistant in the corner is the real thing — try each capability below, then see how to add it to your own site.
Grounded only in the twenty products and policies on this page — sizes, weights, temperature ratings, shipping and returns. It says so when it doesn't know.
How to add this to your site →The site's own MCP server exposes products and orders as callable tools — list_products, search_products, get_order_status, start_return — see /agents.json or /llms.txt.
Open the chat and say "add the rain shell to my cart" — the cart badge and drawer update in your own browser through WebMCP page tools. Then try "what's in my cart?".
How to add this to your site →Type "I'd like to talk to a person". Anything outside the knowledge base routes to a teammate's inbox mid-conversation, without starting over.
How to add this to your site →Demo customer: jordan@example.com · orders #1042 (shipped) and #1039 (delivered). A throwaway public account, not a real person. Once signed in, ask "where's my order #1042?" — the answer comes from a launch proof this site mints itself and hands to the assistant, never a shared password. How to add this to your site →
Every tool above is also published for any LLM or MCP client that lands here without the widget.
A plain-text summary of this site and its tools for a model that reads it first.
The tool list as structured JSON — names, schemas, and which ones need a signed-in visitor.
A live MCP JSON-RPC endpoint any client can call directly, independent of the chat widget. The catalog is also at /catalog.json.